Good news for shopaholics – Now you have mirrAR!
Everyone’s life was affected by the Pandemic in many ways, but it most significantly altered the way we buy food, clothing, and even jewelry. For two years, it seemed as though the wedding season had vanished from the calendar, but now it’s back, and there are throngs in every mall and jewelry store. Despite vaccinations, we are all very cautious about what we touch these days, therefore, safety comes first. So, during a recent visit to Bhima Jewellers in Trivandrum, we made a discovery that will likely come as good news to anyone worried about their safety while shopping. It was the discovery of mirrAR – a remarkable Augmented Reality display that benefits from omni-channel technology.
Considering the convenience we experienced, we hoped that we could use this seamless shopping experience for all of our future buying requirements. We no longer had to search through various compartments for different pieces of jewelry, which eliminated compartmentalisation, saved us a tonne of time. We were incredibly grateful to the AR technology for offering such a well-organised and convenient shopping experience while giving us access to the whole catalogue and a wide range of options to choose from.
mirrAR is an impressive technology because it allows you to try on jewelry, as well as, browse the collection, mirroring the real-world experience with a virtual look. It was quite gratifying to see how a piece of jewelry looked precisely the same on us after purchase and wear, as it did virtually. So we couldn’t resist researching more on mirrAR as happy customers. What we learnt was that Meghna Saraogi founded the omnichannel technology driven mirrAR to make use of augmented reality. Shedeveloped an AR platform that enables retailers to offer a service that allows customers to digitally try on their merchandise, from anywhere across the globe.
This indicates that this technology is not just limited to jewelry but has been embraced by stores in several industries, allowing you to experience AR with fashion, eyeglasses, and much more. Several well-known brands like Tanishq, Kalyan Jewellers, Hazoorilal Legacy and Forevermark have adopted theAR technology by integrating the solution into their websites, branded apps, social media profiles, and offline retail stores. Retail entrepreneurs assert to have seen an increase in sales by 30%, refinement in consumer engagement by 160%, and a reduction in returns by 37%. Isn’t that fantastic for the consumer and the retailer alike?
In 2022, omnichannel technology has swept the market, and whether a pandemic or not, augmented reality will undoubtedly win you over, with its seamless hands-free experience. In order to allow users to test out this technology from the comfort of their homes, mirrAR has also introduced a selection of website integration, social media integration and mobile SDK integration. mirrAR has also proven effective in distinguishing companies from their rivals and boosting conversion rates by designing immersive in-store experiences.
It’s amazing how the intelligent learning model tracks consumers’ faces and hands to find and place items exactly where they should be. As more data is fed into the machine learning model, it becomes smarter and more fluid, improving the efficiency of operations. Therefore, if you prefer contactless buying and an individualised shopping experience as we do, look for mirrAR’s virtual try-on during your next purchase and you will see how it will change the way you perceive shopping through augmented reality.
