Earlier, occasions were peculiarly celebrated, with friends, families, and a glass of wine. The echoes of laughter and aura of togetherness were the essence of a satisfying life. People used to look forward to wine tasting events as a fun-filled expedition. As the Coronavirus paralyzed the entire world, the thought of venturing out gives you goosebumps. It is only natural for anyone to feel this way. People are having a hard time gathering groceries and other necessities. Hence, going on a vacation to the vineyard for wine tasting is out of the question. Worldwide, people are glued to the web, from food to education. Wouldn’t it be an excellent idea to satiate people’s craving to taste wine virtually? Rather than waiting for the lull period to be over, it would be so much fun to plunge into the virtual wine tasting event. Since it is not possible to go out for wine tasting events, you can allure wine lovers to attend a virtual one. However, you need to have clarity on how to draw visitors to a virtual wine tasting session. Here are seven tips on how you can become a pro at a virtual wine tasting event.
Walking through the Vineyards
Though virtual, you would need to be realistic in your approach. Wine tasting sessions usually include a tour of the vineyards. It helps the clients get a better idea of how the winery works. The virtual visit to the vineyard could give them a break from the COVID closure. Furthermore, walking through the luscious grapevine would be like a breath of fresh air. You can talk about interesting facts about winemaking during the wine tasting tour. You can also discuss the history of dry red wine, and also include the speciality of this particular vineyard. It would be better if you compare several vineyards and their wines to keep your customers well-informed. Your efforts can not only make the session knowledgeable but also full of fun.
Gift of Gab
Have you seen people yawn between meetings and long, boring speeches? Then, in that case, you are familiar with the feeling of a lifeless conversation. Talking endlessly on a topic is one thing, but arousing interest in the audience to hear you is a different story altogether. If you want to become a pro at a virtual wine tasting event, then you may want to draw out your inherent qualities to strike an interesting conversation with people. Sometimes, talking to a group of people having a similar interest may be easy. However, the ability to interact easily with people from varied walks of life is a quality that you may want to build on to become a pro at a virtual wine tasting event. You should have a strategy on how you would want to navigate your conversation about wine with your audience. Plan your discussion before you appear online. It would be best if you decide which wine to introduce first. In all cases, keep your conversation natural and free-flowing. Furthermore, when you are confident and speak with eloquence, you will attract many listeners. However, the gift of gab would not suffice if you do not have deep-rooted knowledge about wines. At a virtual wine tasting event, you need to be well briefed on various wines, wineries, making wines, the most famous wine brands, etc. Furthermore, you would need to have the names of vineyards on your tips.
You may possess the gift of gab, but if you are not able to build a rapport with your clients, you might forget about achieving your sales target. Building a relationship with your customers is like building trust. It is one of the most critical factors in improving sales. Your honest approach will make your products more acceptable. Your conversation should not only revolve around wines. You should not project yourself as a salesperson or a retailer. It is all about making them comfortable. Learn about their interests; ask them questions, but you should make them feel like family. Make your wine tasting event involving. You could also add a pinch of humour, a dash of sentiments, and weave a story. Building an interpersonal relationship with your clients is the backbone of virtual wine tasting events. You are sure to welcome them back for more if you have established a good rapport with your audience.
Keeping a one-to-one virtual wine tasting session is more successful than connecting with more massive gatherings. It is practically not possible to communicate with each member of a crowded meeting. In the pursuit of quantity, quality is lost – however, a qualitative experience can most likely yield quantity. Generally, when your concentration is on an individual client, you can influence them to place an order. Furthermore, one-to-one sessions will enable you to build an interpersonal rapport with your client for future business growth.
Cut Above the Rest
There are several wine tasting events taking place virtually these days. How would you ensure that people choose to attend your online event? You need to ask yourself if your virtual winery has that niche that would draw people. It would be good to introduce unique features to your wine tasting session that makes you different from other virtual showcases. Before your zoom meeting, you may send an invitation to wine lovers. You may show your goodwill by sending a free mini sample of any one brand of wine that you decide to discuss virtually. Such a gesture will have a magnetic pull. Furthermore, you need to make a small investment to reap long-term profit goals. If your client includes a couple or a bunch of family members, you may also consider hosting the session with your spouse. Couples holding meetings are more effective. Often soft music in the background and teaching a new dance step can involve the viewers. You can also inform your views about the charity show, or how you may be included in contributing to the community. Your compassion and your passion for wine can set you apart.
A wine tasting tour allows people to judge the quality of the wine using their five senses. They love to see, swirl, sniff, and sip the wine in the glass. Unfortunately, the sense of smell and taste is practically not possible online. Therefore, the onus is on you to taste the wine on their behalf. The sound of smacking tongue and gulping down the wine can be added as a special effect. Your facial expression and body gestures speak louder than your words. Furthermore, you need to tickle their taste buds by using phrases or terms related to taste, texture, and smell. You may discuss the aroma or bouquet, body, finish, and the lingering taste of the dry red wine. You would need to choose words that tempt them and create an urge to taste the wine. When you are genuine in your judgment, you can count on having a long–term effect on potential buyers.
More than One
Your wine tasting session isn’t good enough unless you keep three or four varieties of dry red wines. Knowing all the wines will help you meet any queries satisfactorily. Moreover, you should have the ability to give a crisp and clear difference among the varieties of wines. At the same time, the wine tasting session should remain lively and not sound like a teacher in a classroom. The monotonous speech-like conversation could wear off your audiences. So, it would be best if you keep your discussion perky.
You are a pro at a virtual wine tasting event if you do not lack originality. Be witty and amusing so that your members do not fall asleep during the session. Your honest comments on wines will not only help you build your reputation, but also goodwill. A virtual wine tasting event is the latest trend in the present scenario, but it is also accessible in the comfort of your living room.