If you are GenX or a millennial, I am sure you remember applauding GITS vintage ads at some point. GITS has a legacy that travels back to 1963 when it first introduced, the concept of ‘Instant Mixes’ to India. A first of its kind launch, starring packaged food segment. Back then everyone craved a crunchy Jilebi or an instant soup just by looking at the Gits whimsical prints ads. Today the ‘very nostalgia’ hit me as I received a lovely Diwali gift hamper from GITS. So much has changed since GITS was established, by HZ Gilani and AK Tejani. (The brand’s name stems after their last names) The 2nd-generation RH Gilani and MA Tejani expanded GITS to PAN-India and over 40 countries. At present, the 3rd-generation is spearheaded, by Sahil Gilani, Samana and Aasiya Tejani who are mounting success, by invading new categories.
Each of the instant mixes and ready-to-eat foods by GITS is made from natural ingredients and turns out to be yummy delicious till the last bite. Here are some of the products I have tried.
Gits 1 Kg Ready To Eat Gulab Jamun
Gits ‘open and eat’ Gulab Jamuns are hands down the best I have tasted so far. Made from 100% Khoya, these tender and sweet gulab jamuns contain no artificial colours, flavours or preservatives. I love the overall texture of this beloved Indian dessert that despite its canned matter, tastes much like freshly made gulab jamuns. GITS fries all their gulab jamuns in GITS pure cow ghee to enrich them with a fabulous rich flavour. When prepared, these Gulab Jamuns are hot-filled and sealed at high temperature. This method of packaging ensures that the Gulab Jamuns stay fresh without preservatives for nine months. This lip-smacking Indian delicacy can turn any ordinary day into a special one. To experience its irresistible taste, just open the tin-can and eat.
Gits Ready To Eat Dal Makhani
I have always loved Gits Dal Makhani over the one you get in fancy hotels. Gits blends perfect portions of Bengal gram, black gram and red kidney beans and reduces it slowly over tandoor for up to eight hours. Then the Dal is tempered and seasoned with fascinating Indian spices and light cream. Then the cooked Dal is hot-filled in an air-sealed pouch which is sterilized at a high temperature to ensure that the product remains safe to eat. No preservatives or artificial colours added, only, the best ingredients are applied, thus, tasting as authentic as a scrumptious homemade Makhani. Except this one is also easy to carry around. Gits ‘ready to eat’ Dal Makhani comes in a 300 g pouch and is sufficient for two servings. To prepare, dip the unopened-pouch in boiling water for 5-minutes, remove, cut and serve. Alternatively, remove the contents in a microwave-safe bowl and microwave for 2-minutes. Serve the thick aromatic Dal Makhani with a spoon of desi ghee. Great quality and quantity for its price!
Gits Soan Papdi Half Kg
Soan Papdi is a legendary Indian dessert consumed by India all around the year. This super flaky, cube-shaped dessert, sometimes also served as flakes, has a crunchy and furfuraceous texture. Traditionally, this dessert was traded loose in a rolled paper cone, but in modern times, its demand has veered towards tightly formed cubes. The Gits Half Kg pack comes with mouth-melting cubes of Soan Papdi that taste yummy and contain no preservatives, colours or artificial flavours. Very delicious, just, melts in the mouth. This Soan Papdi is a treat for those who have a sweet tooth, and it’s value for money. Also, what makes this dessert a preferred choice is that it has a shelf life of six months.
Gits Gulab Jamun Instant Mix
Gulab Jamun is an Indian sweet preparation, made from a desiccated mixture of milk and wheat flour. The soft and delicious Jamuns are rolled, in the shape of balls, fried, soaked in sweetened syrup, and served with a garnishing of saffron strands. Gits Gulab Jamun Instant Mix is a perfect mixture of right ingredients. To make Gits Gulab Jamun with the instant mix, empty the contents (powder) in a sizeable container, add water and knead the dough, until smooth. When the dough is ready, roll it out into balls. Fry the Jamuns (balls) and soak them in rose sugar syrup. Garnish with saffron and enjoy as every bite melts into your mouth. Gits Gulab Jamun Instant Mix is a 100% vegetarian product and is free from any artificial flavour or artificial colors.
Gits Rabdi Instant Mix
Gits Rabdi Instant Mix allows you to relish the taste of a delicious and heavenly Indian dessert in three easy steps. Bring full-fat milk to boil, add Gits Rabdi Instant Mix powder to it, stir and wait for the liquid to reduce to one fourth its quantity. The secret to a creamy Rabri is full-fat milk and how slowly you reduce the water content to achieve a thick consistency. I made the Rabri with full milk, and it turned out exactly as I expected it to. Rabri pairs well with Jalebi and is usually, garnished with Pista and saffron before serving.